“From Richard Osman’s first crime novel to Caitlin Moran’s new memoir, almost 600 hardbacks are due to be published on 3 September in a “massive bun fight” of new titles, as books delayed over the summer due to Covid-19 finally make it on to shelves.
Autumn is the busiest time of the year in books, with publishers bringing out their biggest titles in the hope of hitting the Christmas jackpot on what has been dubbed “Super Thursday” by the book trade. But this year, the closure of bookshops for more than two months due to the pandemic means that many of the titles held back over the summer are now due to hit shelves this autumn, with a series of what trade magazine the Bookseller called “mini-Super Thursdays” lining up across September and October.”
So all the shelf space and promotion in bookshops will go to big names between now and Xmas as desperate retailers chase what they hope will be guaranteed sales – and who can blame them in these circumstances?
Let’s be thankful for ebooks in the meantime, and hope for sales that see the paperbacks available at the earliest opportunity. If you’ve enjoyed the first two books, tell your friends, and maybe leave a review on Amazon or Goodreads? Every recommendation helps, and is very much appreciated, by me and every other author.